Global digital transformation agency TA Digital has announced that Chief Technology Officer Dr. Ali Alkhafaji has been elevated to the role of President. Dr. Alkhafaji will now serve as both President and Chief Technology Officer of TA Digital. Dr. Alkhafaji joined TA Digital in 2017 and immediately had a significant impact on the business. As President, all client, sales, marketing, delivery, alliances, and consulting functions will come under his leadership as he continues to drive growth for TA Digital and its customers in the digital transformation space. "I am honored and humbled by this appointment," said Dr. Alkhafaji.

TA Digital is the only global boutique agency that delivers the "best of both worlds" to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success. Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape. Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Artificial Intelligence is a big part of the world we live in. If you have a digital presence, AI is already impacting your daily life in ways you can't imagine. Applied AI has made its way into applications such as Facebook, Amazon, and Netflix, and is profoundly influencing our choices in real-time. For marketers, that would probably sound familiar. Marketing to audiences across demographics at the click of a button is a modern-day marketer's dream come true.

According to a research by Forbes, more than 50% of marketers will adopt Artificial Intelligence by 2019. But statistics may sometimes hide more than they reveal. Besides, for the sake of analysis it's prudent to challenge data and research every once in a while. So let's pause for a moment and take a closer look. For an average marketer in today's digitally connected era, the two biggest challenges are – You probably understand the scale and complexity of these challenges, and realize why it's a smart decision for organizations to make investments in marketing automation.